AN ISLAMIC lobby group will begin a national TV campaign today aimed at improving understanding of their religion and tackling the ”image problem” of Australian Muslims.
Here’s a very low 360p version of the ad (nothing higher was available), please share: MyPeace – Australian TV ads by MyPeace promoting Islam
MyPeace spokesman, Diaa Mohamed, said the aim of the ads was to show the Australian public true Islamic values, and break the cycle of Muslims being blamed for violence and social problems. Mr Mohamed said there was ”definitely an image problem in this country with regard to Muslims”.
”These are the values that we as Muslims are taught to live by and I wanted to show the Australian public that this is what Islam is, not what you’ve been seeing or reading. I think one of the criticisms, and rightly so, is that we’re not accessible enough, we keep to ourselves, so I thought OK, let’s address that,” Mr Mohamed said.
He said the public could not be blamed for misunderstanding Islamic values.
The ads, understood to be the first Islamic ad campaign on Australian TV, will screen on channels Seven and Nine for about five weeks. The campaign has been funded by MyPeace with contributions from some local Muslims.
Mr Mohamed, an Australian Muslim who has a background in marketing, started MyPeace about six months ago with the aim of boosting understanding of Islam. He said an ad campaign, though very expensive, was an obvious way to achieve that goal.
”When people are selling burgers or shoes or want to improve the image of a particular product they go on TV, they do billboards, bus advertising. I wanted to take this message to the masses.”
Here’s a very low 360p version of the ad (nothing higher was available), please share: MyPeace – Australian TV ads by MyPeace promoting Islam
